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Adult Orthodontics: Why Is It Becoming More Popular?

Dr. Normand Bach
29/09/2026

Many people wonder why adult orthodontics is becoming increasingly popular. The truth is that this rise in popularity is the result of several interrelated factors.

Dr Normand Bach in Montréal helps you better understand why so many people are now turning to orthodontics, even as adults.

 

IN SHORT

Over the last five years, the orthodontics market has grown by 4.3%. A large part of this increase is linked to adult orthodontics, driven by social media, a growing general awareness of the importance of health, and the introduction of new, more effective and discreet treatments.

 

Adult Orthodontics in North America: Significant Growth

Several market studies and analyses of current trends show that adult orthodontics is currently experiencing significant growth.

A study by Persistence Market Research reveals market growth of 4.3% between 2020 and 2025. North America, in particular, accounted for 38% of the global market for orthodontic appliances in 2025.

This growth is primarily driven by the increase in the number of adult patients undergoing orthodontic treatment.

There is no single reason to explain this growth. Rather, it is the result of several factors that coexist in today’s society.

 

Aesthetics and the Influence of Social Media

The desire for a more beautiful smile has long been one of the main reasons adults choose orthodontic treatment. A beautiful smile is such an easy gift to give yourself to boost your self-confidence and rediscover the joy of smiling.

Thanks to social media, more photos are being shared every day than ever before. This popularity has two significant effects.

Firstly, people increasingly feel the need to be able to have and show off a beautiful smile.

Another, more subtle effect is the normalization of orthodontic treatment among adult. Many feel a certain degree of embarrassment at the idea of undergoing treatment and wearing braces.

Nowadays, we see hundreds and hundreds of different people when we browse various social media platforms. This has had an incredible cultural impact: the normalization of practices that were once perceived as marginal. As a result, the embarrassment associated with orthodontic treatments for adults has greatly diminished.

The rise in the popularity of social media has had many consequences for modern culture, both positive and negative, but the increase in adult orthodontic treatments is one of the positive effects.

More than just a beautiful smile, orthodontics can also have several positive effects on mental and physical health.

 

Growing Awareness of Health

Beyond the desire for a beautiful smile, adult orthodontics is also a step that can help maintain oral health.

Uncorrected malocclusions may seem insignificant, but they are directly linked to several more serious complications and problems, including:

  • An increased risk of tooth decay
  • More frequent gum inflammation
  • Premature wear and tooth fracture
  • Jaw or chewing difficulties
  • Respiratory problems
  • And many more!

Thus, a growing awareness of the importance of health – largely due to improved access to information – is also a major factor driving the demand for adult orthodontic treatment.

Orthodontic treatments can sometimes be lengthy and demanding, but they become necessary if you wish to avoid complications that could lead to even more serious problems in the long term.

 

 

New Technologies for Simple, Faster and More Discreet Treatments

As in many fields, new technologies and innovations are rapidly transforming orthodontics.

Today, many clinics are equipped with advanced technologies that help make treatments simpler, faster, and more discreet, including:

  • 3D scanners that can produce a complete scan of your mouth
  • 3D printers that can manufacture personalized dental appliances
  • Simulations powered by artificial intelligence
  • And much more!

In addition to making treatments simpler and more efficient, the introduction of new types of orthodontic appliances, such as Invisalign clear aligners, has also contributed to the growing popularity of orthodontics for adults.

Before more discreet treatment options became available, many adults were reluctant to undergo orthodontic treatment because of the noticeable appearance of traditional braces.

This reluctance to undergo orthodontic treatment is becoming less and less common, not only because treatments are becoming less and less visible, but also because orthodontics for adults is growing in popularity and the sense of embarrassment that some adults used to feel at the thought of wearing braces is gradually fading.

 

Where to Find Orthodontics for Adults in Montreal?

If you still have any questions about orthodontics for adults, there are several resources available to provide you with all the information you need. If in doubt, it’s always worth consulting a trustworthy orthodontist.

In Montreal, Dr Normand Bach can help you better understand the importance of orthodontic care and regain confidence in your smile. Book your first appointment today!

 

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